Education - Search Engine Optimization

Definition from Wikipedia....Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.  In more basic terms SEO is the titles, descriptions & keywords you add to your website. This is how you make sure your site ranks higher on search engines, so people (and customers) can find you.

When working with a new website and marketing your new website address/URL it is important that your potential customers can find you.  It is not the only tool that can implemented as part of your web site's marketing campaign.  You incorporate Social Media and other forms of direct marketing to drive new customers to your site. 
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Start by Choosing Your Keywords - Keywords are the words that describe your business best. If someone searches for your business on Google what words would they use?  To see if you choose the best words, create your own account on Google AdWords Keyword Planner.

All the search engines want to provide users with accurate and relevant search results. To do that, they need to scan sites for applicable text. Keep the following ideas in mind when you start to create your own original content:

1.  Update your site regularly with new key words
2.  Do not copy text from other sites because that will "confuse" the search engine.
3.  Spell check and then spell check again
4.  Make sure images have a relevant name and always try to add descriptive captions

Finally the most important thing is to spend the few dollars and purchase your own domain (url).  If you choose to work with The Little Web Design Shop, we offer free hosting for your website for the first year.  Do not ask your web design company to buy your domain for you as you will not be the owner of the url.

Here are some articles that are good reading and will expand your knowledge on the subject so that you can ensure that the copy that you write for your site will include all of the key points.

http://searchengineland.com/guide/what-is-seo
http://searchenginewatch.com/sew/how-to/2237250/reduce-bounce-rate-20-things-to-consider
http://www.htmlgoodies.com/beyond/seo/article.php/3828801
https://www.anvilmediainc.com/marketing-resources/articles/three-cs-of-search-engine-optimization-article/
http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/
https://moz.com/beginners-guide-to-seo
http://en.wikipedia.org/wiki/Search_engine_optimization
https://www.seolium.com/on-page-optimization-guide/
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